One of the most used on the net to rate useful information on another website is to provide your own visitors with a link to that content you want them to view on another site. Links are the lifeblood of the internet and the reason we call it it a web or a net.

Links have three uses for the search engines:

Links assist the spiders from the search engines to index new content and pages from sites you are linking to.  Links to a website and to a webpage is interpreted as a vote for the quality of that website.

the anchor text in the link is used as  describing the relevant content to be that was found within the site the link is going to.

Until a couple of years ao we could email fellow webmasters to to offer an exchange of links, called swapping links. This mechanism was seen as a mutually rewarding link exchange, a true win-win situation as both sites would gain from a reciprocal link exchange.

Two way links are still a bit useful if regarded as a source of direct traffic generation as long as the link to your webpages are not hidden deep among long strings of links to other websites. Of course, only one way links are of value to a website in the google dominated net.

lots of different business link exchange schemes and programs have been created to automate the process of exchanging links, making it easy to establish the links and to make sure links remain visible. Webmasters can forget they promised to keep. The issue is that some of these automated link exchanges are automated and are contrary to Google’s TOS, and could well get you banned if you use them.

We advise you to steer clear of any of these awful link schemes, and to only use a reputable link exchange directory, such as IBL Builder.  IBL Builder is a non-reciprocal link exchange directory.  

It  uses a simple credit system. You offer outbound links in the directory, and for that earn credits. You can then spend those credits asking for one way links from websites that you choose in their link directory.

Some ways of receiving backlinks are seen as ok even though the reality is that they are not.  You can comment on blogs for example.  But how legitimate is that?  That is plain and simple spamming links?  IBL Builder falls under Google’s TOS and is not spamming, it is a great way to obtain essential backlinks to your valued business site.

The most productive place to build real estate links that I have found is IBL Builder.  It is a one way link exchange.  Yes that’s right you can build one way inbound backlinks using their member directory?

How??

THey use a clever credit system.  Every time you offer a link to another site, you get a credit.  You can then "spend" that credit on requesting an inbound link from a real estate site of your choice.

They have a ton of relevant sites to exchange links with, and there are lots of real estate, property, residential and  buy to let sites to do link deals with.

So don’t han aroun, you can get real estate link exchanges at IBL Builder now!